design thinking !

An interesting pick from Harvard Business Review

Thinking like a designer can transform the way you develop products, services, processes—and even strategy.

Thomas Edison created the electric lightbulb and then wrapped an entire industry around it. The lightbulb is most often thought of as his signature invention, but Edison understood that the bulb was little more than a parlor trick without a system of electric power generation and transmission to make it truly useful. So he created that, too. Edison's approach was an early example of what is now called "design thinking"—a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos.

Read more at
http://www.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?ml_action=get-article&articleID=R0806E&ml_issueid=BR0806&ml_subscriber=true&pageNumber=1&_requestid=21494