Having seen all the digital publicity campaign for US election and fund raising , I used to wonder what kinda companies would be involved in web 2.0 political campaign. Business week reveals the truth about company behind obama's digital campaign success.Blue State helped create the Web machine that brought in the bucks and built the buzz for Obama. Here goes the gaga about blue state digital.
...Democratic nominee has a secret weapon. It's a small, obscure firm called Blue State Digital, a market research-New Media hybrid that has played an instrumental role in fostering Obamamania. The campaign declined to discuss Blue State, but the firm says its handiwork and technology can be seen in the more than $200 million Obama has raised online, the 2 million phone calls made on the candidate's behalf, and in barackobama.com's social network of 850,000 users, who have organized 50,000 campaign events.
More on
http://www.bluestatedigital.com/pages/about/
http://www.businessweek.com/magazine/content/08_27/b4091000977488.htm?link_position=link6
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