YouTube+ Click! = Game

At Hexolabs, Our weekend workshop showed a new way of interactive story telling in online videos. We created a game (game alike) in YouTube which can be used for ebranding. Just a simple idea! we try finding fun in work!!



Why did we do it ?
The share of global internet users who visit YouTube is more than 16 percent, which is roughly 1,068,179,246 everyday. A huge user base like this can be effectively used to grow your business through proper eBranding. The text and the banner ads lose their value in this context, when the streaming video becomes the center of attraction.

Our research shows the branding videos with interactive story telling features retains user's interest for a longer duration. The interactive features in the videos gives immersive branding value. We are currently engaged in a research on this new advertising media which leverages YouTube as a gaming medium. Advertising through this medium guarantees more relevant brand experiences for the consumers.

Interactive story/game link - http://in.youtube.com/watch?v=4ahyHfNqquQ (Please don't forget to rate the video)
Hexolabs' channel - http://in.youtube.com/user/hexolabs(it is a good idea to subscribe and be updated about our research)

We would love to hear your valuable feedback. If you like this video, Please share it with your folks. If you are not, you may write to us at research@hexolabs.com

index, analyse, covert the clicks

Well documented video, Just browse through the webinar.

looking for a SEO firm, READ this first !

Google has given some of the interesting facts about SEO. May be it is worth a look.

http://www.google.com/support/webmasters/bin/answer.py?answer=35291

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Reviewing and providing recommendations on your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Managing online business development campaigns
• Keyword research
• SEO training

Keep in mind that the Google search results page often includes paid advertising and free organic search results. It costs nothing to appear in our organic search results, and advertising with Google won't improve your ranking. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion group can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

• Google Webmaster Guidelines
• Google 101: How Google crawls, indexes and serves the web.

How Obama conquered the digital nation

Having seen all the digital publicity campaign for US election and fund raising , I used to wonder what kinda companies would be involved in web 2.0 political campaign. Business week reveals the truth about company behind obama's digital campaign success.Blue State helped create the Web machine that brought in the bucks and built the buzz for Obama. Here goes the gaga about blue state digital.

...Democratic nominee has a secret weapon. It's a small, obscure firm called Blue State Digital, a market research-New Media hybrid that has played an instrumental role in fostering Obamamania. The campaign declined to discuss Blue State, but the firm says its handiwork and technology can be seen in the more than $200 million Obama has raised online, the 2 million phone calls made on the candidate's behalf, and in barackobama.com's social network of 850,000 users, who have organized 50,000 campaign events.
More on
http://www.bluestatedigital.com/pages/about/
http://www.businessweek.com/magazine/content/08_27/b4091000977488.htm?link_position=link6