At Hexolabs, Our weekend workshop showed a new way of interactive story telling in online videos. We created a game (game alike) in YouTube which can be used for ebranding. Just a simple idea! we try finding fun in work!!
Why did we do it ?
The share of global internet users who visit YouTube is more than 16 percent, which is roughly 1,068,179,246 everyday. A huge user base like this can be effectively used to grow your business through proper eBranding. The text and the banner ads lose their value in this context, when the streaming video becomes the center of attraction.
Our research shows the branding videos with interactive story telling features retains user's interest for a longer duration. The interactive features in the videos gives immersive branding value. We are currently engaged in a research on this new advertising media which leverages YouTube as a gaming medium. Advertising through this medium guarantees more relevant brand experiences for the consumers.
Interactive story/game link - http://in.youtube.com/watch?v=4ahyHfNqquQ (Please don't forget to rate the video)
Hexolabs' channel - http://in.youtube.com/user/hexolabs(it is a good idea to subscribe and be updated about our research)
We would love to hear your valuable feedback. If you like this video, Please share it with your folks. If you are not, you may write to us at research@hexolabs.com
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